The Promise of Forgiveness

1 John 1:9 is such a comforting verse to us as believers. It gives us the promise that God will forgive and cleanse us from our sin when we confess our sin to Him. He does this because He is faithful and just! We all know that we struggle with sin daily and what a blessing to know that God has PROMISED forgiveness to us when we sin - but we must confess that sin to Him. Why then would we not confess our sin? Pride? Embarrassment? How has the truth of this verse encouraged you in your walk with the Lord?